WhatsApp Usage Training in Marketing Home-Based Products for Benzo Amanah Cooperative Members Bandung Indonesia

Dwi Susanti; Mochamad Suyudi

doi:10.46336/ijrcs.v1i3.106

WhatsApp Usage Training in Marketing Home-Based Products for Benzo Amanah Cooperative Members Bandung Indonesia

Dwi Susanti, Mochamad Suyudi

Abstract

Currently, WhatsApp has become one of the categories of social networking that has been widely used by most people in Indonesia to share information. WhatsApp is believed not only to benefit online shops, retailers, restaurants, travel companies, and e-commerce but also to be one of the most effective tools in building a business brand. WhatsApp is not only in demand by men and women who are young entrepreneurs but also for communities who have a passion for developing businesses from home (home business). Community Service Activities that have been held on Tuesday, January 11, 2020, are carried out to socialize the use of the WhatsApp social network for members of the Bandung Indonesia Benzo Amanah Cooperative. The training was carried out using a 2-hour classical method in the form of making WhatsApp Group, delivering core material by expert speakers, and sharing experiences to further motivate Members of the Benzo Amanah Cooperative Bandung Indonesia to become a home mompreneur.

Keywords

WhatsApp, cooperative members, entrepreneur, Benzo Amanah Cooperative

Full Text:

PDF

References

Chaffey, D., Mayer, R., Johnston, K., & Ellis-Chadwick, F. (2000).Internet Marketing: Strategy, Implementation, and Practice. London: Pearson Education Limited.

Chaffey D (2003). Internet Marketing, Strategy, Implementation and Practise. 2nd edition, Pearson Education Limited, pp. 115-186.

Carraher, S.M., Buchanan, J.K., & Puia, G. (2010). Entrepreneurial Need for Achievement in China, Latvia, and the USA. Baltic Journal of Management, 5 (3), 378-396.

Dennis, W.J. (2011). Entrepreneurship, Small Business and Public Policy Levers. Journal of Small Business Management, 49(1): p. 92-106.

Eseonu, C.I. and Egbue, O. (2014). Socio-Cultural Influences on Technology Adoption and Sustainable Development.Proceedings of the 2014 Industrial and Systems Engineering Research Conference Y. Guan and H. Liao, eds., 1-7.

Edosomwan, S., Prakasan, S.K., Kouame, D., Watson, J., and Seymour, T. (2011). The History of Social Media and its Impact on Business. The Journal of Applied Management and Entrepreneurship, 2011, Vol. 16, No.3, 1-14

Icha, O. and Edwin, A. (2016). Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management. Journal of Internet Banking and Commerce, Jan 2016, Vol. 21, no. S2, 1-19.

Jothi, P.S., Neelamalar, M., and Prasad, R.S. (2011). Analysis of social networking sites: A study on effective communication strategy in developing brand Communication. Journal of Media and Communication Studies, Vol. 3(7), pp. 234-242.

Kumari, S. and Mittal, R. (2017). WhatsApp: A worth Medium of Communication for Transfer of Technology to the Masses. Current Journal of Applied Science and Technology, 23(2): 1-9; Article no.CJAST.35695.

Nardo B, Cannistra M, Diaco V, Naso A, Novello M, Zullo A, Ruggiero M, Grande R, and Sacco R. (2016). Optimizing patient surgical management using WhatsApp application in the Italian healthcare system. Telemed JEHealth;21:123-34.

Oseni, K.O., Dingley, K., andHart, P. (2018). Instant Messaging and Social Networks — The Advantages in Online Research Methodology. International Journal of Information and Education Technology, Vol. 8, No. 1,56-62.

Patil S, Deepthi P, Tadasad G. Usage of WhatsApp messenger amongst postgraduate students in a university environment: A study of Karnataka state women‟s University, Vijayapura. International Journal Multidisciplinary Research and Development. 2015;2(11):59-194.

Soegoto, E.S. and Utomo, A.T. (2019). Marketing Strategy Through Social Media. IOP Conf. Series: Materials Science and Engineering, 662 (2019) 032040.

Stel, A.V., Carree, M., and Thurik, R. (2014). The Effect of Entrepreneurial Activity on National Economic Growth.Small Business Economics, 24(3): p. 311-321.

DOI: https://doi.org/10.46336/ijrcs.v1i3.106