Broadcasting Strategy Implementation of Malire Ki Sunda Program as Media Preserving Sundanese Culture at SMTV Sumedang Local Television Station

Shinta Hartini Putri, Tiarani Vidia Pratami, Nugraha Sugiarta

Abstract


Malire Ki Sunda is a mandatory program of SMTV Sumedang to provide information about the noble values of the Sundanese Society, and arts that are closely related to Sundanese Culture. The speakers presented were Artists and Cultural Practitioners. The purpose of this study is to determine the broadcasting strategy implementation of Malire Ki Sunda Program as media preserving Sundanese culture at SMTV Sumedang local television station.  This research uses the theory of Program Broadcasting Strategy from Peter K. Pringle.  The approach used is qualitative with a case study method.  Data were obtained from the results of interviews and observations.  Data processing and analyzing techniques use Miles and Huberman data analysis model.  The results obtained from this study are: First, planning to discuss the determination of themes, concepts, and production funds, the second is production stages which include pre-production, productions, and post-production activities, the third is evaluation and supervision programs by program directors and hosts, and the fourth program is executions to determine the broadcast time and promotion of the program. The main factor behind SMTV Sumedang use of this broadcasting strategy is globalization, SMTV Sumedang is a local television that has a cultural preservation program, namely Malire Ki Sunda, Regional Regulation No. 1 of 2020 concerning Sumedang Puseur Sundanese Culture, and the youth do not comprehend about Sundanese culture.


Keywords


Sundanese Culture, Program Broadcasting Strategy, Local Television.

Full Text:

PDF

References


Alamsyah, F. F., Sjuchro, D. W., Karlinah, S., & Agustin, H. (2022). A bright spot for local television station on facing of broadcasting digitization's shackles. NeuroQuantology, 20(20), 507.

Ardiyanti, H. (2016). Konsep dan regulasi tv lokal dalam kerangka penguatan budaya lokal. Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional, 2(2).

Cahayadi, M. L., & Azis, S. (2018). Kebijakan Segmentasi Khalayak Program Siaran Talkshow Lembaga Penyiaran Swasta Televisi di Kota Makassar. KAREBA: Jurnal Ilmu Komunikasi, 124-132.

Ferdyansyah, T., & Stefanie, A. (2023). Analysis of Solar Energy Potential in the Pt. Sumedang Televisi Utama Building as an Alternative Energy Source. TEKNOKOM, 6(2), 141-150.

Hewson, C. (2008). Internet-mediated research as an emergent method and its potential role in facilitating mixed methods research. Handbook of emergent methods, 543-570.

Indrajati, S. F., & Ruliana, P. (2020). Strategi Program Acara the Newsroom Dalam Meningkatkan Rating Program. Medium, 8(1), 66-77.

Mahendra, M. I. I., Nayiroh, L. L., & Nurkinan, N. (2022). Strategi cipta tv purwakarta sebagai televisi lokal dalam mempertahankan eksistensinya di tengah pandemi Covid-19. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 9(8), 2829-2840.

Morissan, M. A. (2018). Manajemen Media Penyiaran: Strategi Mengelola Radio & Televisi Ed. Revisi. Prenada Media.

Moser, A., & Korstjens, I. (2018). Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and analysis. European journal of general practice, 24(1), 9-18.

Putri, D. H., Rianto, P., & Felani, H. (2018). Local television and the construction of local identities: case studies on two local televisions in Pekanbaru, Indonesia. AJMC (Asian Journal of Media and Communication), 2(1), 21-26.

Sugihartono, R. A. (2009). Televisi Lokal sebagai Medium Pencitraan Lokalias Daerah. Acintya, 1(1).

Wahid, U. M., & Rizki, M. F. (2018). Upaya Komunikasi Pemasaran Terpadu Televisi Lokal Melalui Budaya Lokal. Jurnal Kajian Komunikasi, 6(2), 160-174.

Wahyudin, A., & Suparno, B. A. (2020). Strategi kebijakan penyiaran lembaga penyiaran publik lokal radio in fm kebumen dalam menjembatani kepentingan publik. Jurnal heritage, 8(2), 114-126.

Yin, R. K. (2008). Studi kasus: Desain & metode.




DOI: https://doi.org/10.46336/ijrcs.v5i1.563

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 International Journal of Research in Community Services

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Published By: 

IJRCS: Jalan Riung Ampuh No. 3, Riung Bandung, Kota Bandung 40295, Jawa Barat, Indonesia

Indexed By: 

width= width=width=  width=  width= 

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

 

View My Stats