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Be the bearer of good news. I try to keep them updated weekly of the changes in the SERPs, traffic increases, basically any good news I can think of so they feel like they are getting their money's worth. Then I make sure to tell them what my plan is for next week, next month, the next couple months, so they keep on wanting my business and seeing the results.

The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts who will work on your website. Since, it is a team that only works on SEO projects, they will be up to date with the latest trends in business and hence you do not have to spend time or money in getting yourself familiar with these trends. The team will create SEO strategies for your business keeping these trends in mind.

Then you need to focus on the off-page optimization which is simply building quality backlinks to your site. And I emphasize the word quality because there are many SEO specialists out there who are wasting their time getting low quality links when a single link from an authority website will have more than 10 times the value. Of course make sure you are following the guidelines set by the search engines when you are building links.

There isn't a magical formula; at least not one that's evergreen so it's important to stay current on SEO news. Dig deep to find information and read everything you can. You'll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.

If you are just starting out, you should issue press releases and do article distributions for maximum results. Press releases will get you the immediate attention you need, and the articles will get you long term traffic.

Forums are an excellent place to increase your knowledge about SEO and internet marketing. I spend a lot of time participating at Digital Point Forums. With over 20,000 active members, Digital Point has experienced webmasters who can help you on your SEO journey. Also, you can browse over 3 million posts. Use the search bar to filter this massive information.

Mobile friendly interface - Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.

19. What is your link building Matrix? A good link matrix includes submissions to web directories, article sites, PR announce sites, discussion forums, Pinterest blog commenting, blogger reviews, vertical engines, industry specific sites, deep linking blogs, social networking and bookmarking sites, video sites etc. Ensure each of the sites have a good page rank, are popular and relevant to your content. Maintain lists of all sites submitted to, the link, link text and the page rank of that website.

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