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A URL shortener, for obvious reasons, shortens your URL in order that it shall fit into your advertising mediums.

We have all seen hugely long URLs in e-mails, on blog posts, and in advertising. Think

Amazon on this one. Frequently any time a link like that is copied, it breaks apart, a space mistakenly gets inserted and the link will not work. Shortening a URL will avoid this problem, make it easier for your customers to copy & paste the link, and acquire to your web site or offer much faster and a lot more reliably.

It also has the capability to look just a bit better if you have got an advertisement going out, as well as your link is short and also to the point. Long URL links are off-putting to lots of individuals and generally very obvious it's an affiliate site. And yes, Amazon is an affiliate site.

URL shortener sites often offer tracking abilities, that may mean a great deal of information regarding how well your link is doing.

Unless you are well-versed in how to track your links, track your traffic, know-how to read and understand Google Analytics; if you're new, selecting a link shortener will provide you with a lot of information regarding where your traffic is coming from, how many clicks your link has received, and what people are doing on your website. Check out several of the links above to find out which sites offer tracking services as part of their main service. You will discover a fair number that are totally free URL shortener service.

For anybody who is in affiliate marketing, using a URL shortener can provide you with a bit of an edge to advertise your opportunity.

You'll find several benefits here for using a link shortener. Foremost, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.

Second, in advertising, it is important to not be a sheep. In the event that you are promoting an affiliate product or program, and a couple thousand others also are promoting it using the business's affiliate links... well, you're not going to obtain a whole lot of interest since the public has been over exposed to the marketing. They can even happen to be turned off by some one else's marketing methods... so once they see Company XYZ in an affiliate link, it is an immediate click away or delete.

Advertising will be that -- A-D-V-E-R-T-I-S-I-N-G. It's important to stand out. You need to grab attention. And also you only have a few seconds to do that. You can have the greatest ad copy in the world, but if your link shows an affiliate id, your click throughs will be going to be non-existent.

A URL shortener could make your not-so-fantastic domain name a non-issue.

From past experience, I realize that sometimes we find yourself buying a domain name that ends up not being within the niche we want, or which just will not make sense to the public.

But you've got a domain name and you've decided to repurpose that site for several of your offers or products. Employ a URL shortener to help avoid turning people off just as a result of the domain name. This can help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.

When you are using Twitter or other social media methods, a shortened URL will greatly improve your allowed character count.

Especially, I'm discussing Twitter here which only allows you 140 characters in a tweet. If you've got a long, long URL... how are you going to say anything about it to get people to click and look? Just sending the link will not get you views.

Twitter is all about the way you can say something important, URGENT, as well as a call to action in 140 characters or less. Just about every letter and symbol in your URL counts toward your character count. So get rid of that long URL.

Twitter is not the only place that a short URL is useful. Brevity is really useful in many all of your marketing efforts. Whether you're using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or whatever, save your readers' eyes, shorten your URLs and anticipate to see a far better click-through on your posts.

Understanding the need and value in making use of URL shorteners will be vital in your marketing efforts regardless if you are promoting your own services, or perhaps an affiliate marketer looking to gather leads into your flock.

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