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If you've been using QR Codes, or perhaps if you've just been thinking about incorporating them into your marketing plan, you might be under the impression that the only codes available are the most usual black-and-white icons that sort of appear like a bar code given to hysterics.

Today, Quick Response Codes can be a whole lot more attractive and a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.

A custom QR Code tells the reader that there is something important to do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, "Pay attention. Here's something you should know." Of course as these codes become more prevalent in the US (which trails other countries in the usage of the codes), more individuals understand that the codes indicate additional information is at hand. Nonetheless, even with more awareness, generic codes in and of themselves can just do so much to stimulate response.

A quality qr code maker Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable information regarding your products, along with special offers, you build loyalty. Today you may embed your logo, your colors, as well as your photographs into your code art. You get instant recognition with the look as well as a customer who feels like they're obtaining a little something extra when you employ a high tech custom code.

Custom QR Codes allow you to communicate more information, special offers, and unique messages to customers. An image-based custom code not simply perpetuates your identity, it also allows you to tell certain customers (those with smartphones) about special offers just for them. The code design permits you to share news and information, display a web page, or even transmit contact information like URLs, emails, and phone numbers.

Customized QR Codes allow you track results conveniently and make changes as needed. With near instantaneous results, you can tell right away if your offer is a success, whether readers are pursuing more information, or maybe if there's a rise in activity on Twitter. You may provide a coupon deal today, push a website tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were utilized in parts control in automotive factories in Japan. In the event the marketers got hold of them, however, they opened up a whole new world of mobile marketing. But to get the most out of the technology behind these unique codes, do not go generic. Instead, decide on a customized code with image-enhancing QR Code design. You definitely will be surprised what individualized QR Code art can do for your image and your results.

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